Barstool TikTok Strategy
Barstool has been remaking itself in recent months, focusing on TikTok to grow its fan base. The company has created personality-driven videos that are tailored to appeal to an increasingly diverse group of consumers. The company’s focus on changing consumer tastes has enabled it to leverage a rapidly expanding social media platform. The new focus on TikTok has led to an increase of 45% in the number of new users in one year, according to Barstool’s CEO, Erika Nardini.