Michelob Ultra New York City Marathon 2021
Despite the lack of gender equality in athletics, Michelob ULTRA is making efforts to encourage more women to take part in the TCS New York City Marathon in the coming years. For example, the brand is planning to put together a team of female runners for the race and has named Shalane Flanagan as its coach.
Shalane Flanagan will coach Team ULTRA
Runner Shalane Flanagan will be serving as a long distance assistant coach at the University of Oregon next year. She is no stranger to coaching, having served as an assistant coach for the Nike-sponsored Bowerman Track Club. Previously, she was a 15-time All-American at North Carolina. She has also coached in the collegiate ranks at Portland State in 2013.
Having coached in a number of different athletic fields, including cross country, track and field, track and field, and cross country, Flanagan is in a great position to help lead the distance program. She is also a native of Marblehead, Mass. She is currently planning on finishing all six of the major marathons by the end of the year.
She has run in the New York City Marathon for several years, including in 2015 and 2016. She is a member of the Bowerman Track Club, which is considered to be the premier running group in North America. She is also a three-time NCAA champion at North Carolina. She also won back-to-back national titles in cross country in 2002 and 2003, as well as the NCAA indoor 3,000-meter title in 2003.
Women and non-binary athletes are outnumbered by males
During the TCS New York City Marathon, Michelob Ultra will air a 60-second commercial featuring Kathrine Switzer. Switzer is the first woman to complete the Boston Marathon and is a pioneer in gender equality in sports. She also is the subject of a famous photograph taken at the 1967 race. The commercial will air in New York on WABC during the marathon.
The campaign also includes a panel discussion with professional runners and gender equality advocates. The event will take place at Manhattan Manor, with closing remarks from Phaidra Knight.
Michelob Ultra has been a longtime sponsor of the NYC Marathon. This year, the company is taking a new approach to gender equality in sports. It is launching a “Run Fund” to support women and non-binary runners who want to run the 2023 New York City Marathon. It will also provide training plans and resources to underrepresented genders.
Michelob Ultra is partnering with New York Road Runners (NYRR) to create the Run Fund. It will provide training plans and resources to female runners as well as provide free entries to the 2023 NYC Marathon.
Michelob ULTRA is encouraging more women to run the TCS New York City Marathon
During the 52nd NYC Marathon, Michelob ULTRA will air an inspiring new TVC during the race, and will also sponsor a panel on gender equality in sports on November 6. Michelob ULTRA is a longtime sponsor of the NYC Marathon and believes that every athlete deserves equal joy in sports.
Earlier this year, Michelob ULTRA announced a $100 million commitment over the next five years to help women become more visible in sports. In addition to this, the company also launched a Run Fund to help female runners compete in marathons.
The Run Fund will offer training programs for women making their marathon debut, and will also provide resources to women who are not currently represented in marathons. Eventually, the program will expand to other races nationwide. It will also launch a “Train Like a Pro Marathon Runner” program. It will offer free entries to the NYC Marathon and support runners with training programs.
Michelob Ultra has made strides to promote gender equality in sports
During the upcoming Super Bowl, Michelob Ultra is bringing back a campaign that highlights the importance of gender equality in sports. The Michelob Ultra Run Fund was created to support female athletes by providing free entry to the New York City Marathon, training plans and a cash incentive. This initiative will also expand to other races nationwide.
The Michelob Ultra Run Fund is part of a $100 million commitment that the company has made to increase visibility for women’s sports. It also aims to bring gender balance in sponsorships, ad creative and talent endorsements by the time the TCS New York City Marathon celebrates its 50th year in 2023.
The campaign is designed to encourage fans to save women’s sports content on social media, and increase the odds that women athletes receive funding. It also encourages consumers to support gender equality in running by volunteering at marathons nationwide.
As part of the campaign, Michelob Ultra has announced that they will feature 50 percent female athletes on their advertising creative and sponsorship roster by the time the TCS New York City marathon celebrates its 50th year in 2023. The brand also pledged to dedicate half of its lifestyle media inventory to women’s sports, and will promote these sports through its influencers and talent endorsements.