The Impact Of Technology On Real Estate Marketing

Technology is influencing almost all aspects of our lives, including real estate. This article will discuss the benefits and drawbacks of technology in real-estate marketing. While it can make the process of selling and buying real estate faster and more effective, it can also add additional expenses. It is important to use technology in a thoughtful manner.

Importance Of Technology In Real Estate Marketing

Technology has played a major role in the development of the real estate market in this digital age. Today’s real estate market demands more convenience, value-for-money, and convenience. With the advancement of technology, nearly every aspect of the real estate process is impacted. Client service has become more personal and information is available more easily than ever.

Potential buyers can view a property online like those apartments for rent in Norman before they even set foot on it. This helps in gaining more confidence in the property. The technology also allows buyers to look at a house as it is under construction. Developers post pictures of their future building to the internet, which helps in enhancing credibility and reducing time-consuming paperwork.

Chatbots powered with artificial intelligence can also be used to assist real estate agents in interacting with potential customers. These chatbots can answer basic questions about a property, and they can also help agents in qualifying leads. Moreover, they can even handle the initial stages of working with a customer through natural language processing. Artificial intelligence can also create and run ads for new listings. Software systems can display ads to the right audiences and include real-time statistics that allow you to better understand how the property is renting or selling.


The technology revolution has greatly benefited the real estate industry. Agents can now generate more leads and grow their businesses without ever leaving their offices. It has become easier for them reach a wider audience through the development of social media. They can also expand their business to different locations by using social media apps.

Technology has also helped real estate agents manage their client relationships and communicate with them. Today, most agents are using email marketing, social media and other technology-driven platforms to market to their local communities. These technologies offer real estate agents endless creative possibilities. They also allow agents to manage long sales periods.

In addition to improving the marketing process, technology is also able to help property managers save time and money. It allows them to find tenants and promote their property. A virtual tour of a house, for example, can help buyers make an informed choice. Virtual tours allow buyers to view every detail of the property and its furnishings from their own home.


Real estate businesses need to adapt to today’s changing technological landscape in order to survive in today’s highly competitive market. The industry is increasingly reliant on technology to streamline processes and improve customer service. More than six out of ten respondents believe technology is a high priority on their strategic agenda, and more than half of those have implemented a technology tool in the course of their business.

Real estate companies are often challenged with implementing new technology, with 58% of survey respondents stating that new systems require major changes in their business and IT processes. The survey also revealed that real estate companies use multiple systems, with two-thirds using one of the three major ERP system providers. Many also use specialty systems that integrate with their general ledger system.

Although the commercial real estate industry is making great strides in adopting new technology, many companies have difficulty implementing and integrating these solutions throughout their business. Single-point implementation can lead to significant operational stress.

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